Revenue Analytics
Financial performance and churn impact analysis
Monthly Revenue
$0
Revenue at Risk
$0
Revenue Recovered
$0
Projected Annual Savings
$280,800
Revenue Trend — 12 Month Breakdown
Revenue by Membership Tier
| Tier | Members | Monthly Revenue |
|---|---|---|
| Basic | 87 | $6,873 |
| Premium | 121 | $15,609 |
| Unlimited | 87 | $15,573 |
| Class Pack | 35 | $2,065 |
| PT Package | 17 | $4,233 |
| Total | 347 | $44,353 |
Churn by Class Type
Open GymLow community engagement
34.2%
EnduranceSeasonal attendance drops
28.5%
HIITBurnout & injury risk
22.1%
CrossFit WODStrong community bond
14.8%
Olympic LiftingGoal-driven retention
11.3%
Churn by Time-of-Day Cohort
5-6 AM42 members
8.2%
6-8 AM68 members
12.4%
11 AM-1 PM35 members
31.5%
4-6 PM87 members
15.8%
7-9 PM28 members
26.3%
Seasonal Pattern — January Comparison
Typical January Churn
7.2%
Industry average for fitness gyms in the new-year resolution dropout period. Historically the highest churn month.
7.2%
This January with Axcello
4.5%
Axcello's proactive outreach and AI-driven interventions flattened the seasonal churn spike by 37.5%.
4.5%
A
Axcello reduced January churn by 2.7 percentage points, preventing an estimated $9,200 in monthly revenue loss.