Iron Republic Fitness

5

Revenue

Financial performance, churn impact analysis & cross-platform benchmarks

Monthly Revenue

$0

Revenue at Risk

$0

Revenue Recovered

$0

Projected Annual Savings

$0

Revenue Trend — 12 Month Breakdown

Revenue by Membership Tier

TierMembersMonthly Revenue
Total0$0

Churn by Class Type

Open GymLow community engagement
34.2%
EnduranceSeasonal attendance drops
28.5%
HIITBurnout & injury risk
22.1%
CrossFit WODStrong community bond
14.8%
Olympic LiftingGoal-driven retention
11.3%

Churn by Time-of-Day Cohort

5-6 AM42 members
8.2%
6-8 AM68 members
12.4%
11 AM-1 PM35 members
31.5%
4-6 PM87 members
15.8%
7-9 PM28 members
26.3%

Seasonal Pattern — January Comparison

Typical January Churn

0.0%

Industry average for fitness gyms in the new-year resolution dropout period. Historically the highest churn month.

0.0%

This January with Axcello

0.0%

Axcello's proactive outreach and AI-driven interventions flattened the seasonal churn spike by 37.5%.

0.0%
A

Axcello reduced January churn by 2.7 percentage points, preventing an estimated $0 in monthly revenue loss.

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