Outreach

AI-powered member communication · 0 messages in log

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Outreach Log

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Member	Trigger	Agent	Channel	Message		Status	Outcome

Campaign Templates

New Member Onboarding

Day 3, 7, 14, 28 touchpoints

"Welcome to Iron Republic! How was your first Foundations class? Coach Tom said you killed it."

Win-Back Sequence

3 attempts, channel switching

"Hey, noticed you haven't been in for your usual Tuesday WOD. Everything okay? We'd love to see you back."

Re-engagement

Class-specific, visit-specific

"Your visits dropped from 4x to 2x per week lately. Would a different class time help?"

Milestone Celebrations

30 days, 90 days, 1 year, 100 visits

"Congrats on hitting 100 visits! That's a serious milestone. You've been crushing it!"

CSM Agent Plays Library

Proven outreach sequences tested across hundreds of gyms

Win-Back After Injury

win-back

Gentle, empathetic sequence for members who stopped attending after a reported or suspected injury. Focuses on showing care and offering modified options.

Success Rate55%

Based on 234 members

Member has reported injuriesVisit frequency dropped >50% in last 2 weeksPreviously attended high-impact classes (CrossFit, HIIT, Olympic Lifting)

Post-Challenge Drop-Off

prevention

Targets members who completed a gym challenge (6-week, New Year, etc.) and are showing signs of disengagement now that the structured program ended.

Success Rate62%

Based on 189 members

Challenge/program ended within last 14 daysVisit frequency declined 30%+ since challenge endWas attending 3+ times/week during challenge

Price Objection Handling

win-back

Multi-touch sequence for members who indicate price as a reason for cancellation or downgrade. Reframes value and offers flexible alternatives.

Success Rate30%

Based on 312 members

Cancellation request mentioning price/costMembership downgrade requestFailed payment + no update after 7 days

Seasonal Re-Engagement

seasonal

Pre-emptive outreach before predictable seasonal attendance drops. Targets members with historical seasonal patterns.

Success Rate45%

Based on 156 members

February-March (post-New Year drop)June-July (summer travel season)Member has seasonal attendance pattern in history

Buddy System Activation

social

Leverages social connections to re-engage members. Targets members whose attendance correlates with specific friends or groups.

Success Rate42%

Based on 198 members

Member's attendance correlates with specific other membersEngagement drop coincides with buddy's dropMember has referred friends (social connector)

Milestone Celebration

engagement

Celebrates key milestones to reinforce positive behavior and emotional connection. Triggered at specific achievement points.

Success Rate78%

Based on 567 members

30 days since joining90 days since joining1 year anniversary100th, 200th, 500th visit